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How Dennis Publishing's Affiliate Business Boosts Its Ads Performance

from Digiday

For most publishers, diversifying revenue streams away from volatile advertising into e-commerce and affiliate has become the norm. Dennis Publishing has now found its affiliate and ad businesses actually complement each other. As the former has grown its ad performance, it's led to more clients rebooking campaigns. Across the magazine publisher's portfolio, which includes titles like The Week and Men’s Fitness, affiliate revenue grew 72% in 2018. more

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