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Ads.Txt Could Save Ad Tech — If It Wasn't So Convoluted

from Adweek

Any internet user, regardless of ad-tech savvy, can use ads.txt to see which ad networks are keeping the lights on for publishers across the internet — and that includes some of the most controversial corners. Breitbart's file, for example, reveals a slew of ad-tech companies (including a few industry bigwigs, like AppNexus) vying to emblazon themselves across the site, despite those same companies vehemently blacklisting these same publishers in the past. more

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