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Legacy Media Companies to Hit $4.9 Billion in Digital Revenues

from Media Post

Digital advertising generated by traditional broadcast/cable TV networks continues to rise. Digital ad revenues — mostly coming from TV networks' OTT platforms/partnerships — are forecast to rise to $4.95 billion, representing 6.5% of all 2019 U.S. TV advertising revenue, according to the Convergence Research Group. Previously, Convergence projected digital ad revenue shares for broadcast/cable of 5.2% in 2017 and 5.6% for 2018. more

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