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How publishers are using TikTok, the latest hot app

from Digiday

TikTok, the short-form video app from Bytedance, has charmed video creators, ad agencies and tech employees in the U.S. since it rebranded from Musical.ly last August. Publishers aren't far behind, with most using it as a way to extend where their content lives. TikTok, like Snapchat in its early days, is a new way for publishers to reach young consumers. According to TikTok's pitch deck to U.S. agencies, about 60% of its monthly active users in the U.S. are between 16 and 24 years old. more


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