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How Imperfect Produce turned ugly fruit and vegetables into marketing perfection

from Forbes

At Imperfect Produce, no fruit or vegetable is too small, too big, or too misshapen to be eaten. And in highlighting "ugly" produce with creative marketing, the San Francisco-based company is providing a remarkable customer experience while also fighting a major societal problem in the United States. A weekly or biweekly subscription box delivery service, Imperfect Produce sources fruits and vegetables directly from farmers that otherwise would have gone to waste and ships them directly to consumers. more


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