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How news media wins with platforms in the attention economy

from INMA

How publishers manage the emerging platform-influenced economics of attention to grow audience and revenue was the focus of a recently released INMA report, "How News Media Wins In the Attention Economy." The author of the report, Dr. Merja Myllylahti, recently discussed the publisher struggle for attention and where Facebook and Google fit into that struggle in an INMA Webinar. more


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