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Publishers prepare for an anti-tracking-dominant future

from Digiday

Publishers can't seem to catch a break. With the continuous stream of anti-ad-tracking updates from Apple, and reports that Google is developing its own version for Chrome, many are feeling frazzled. The developments have been reason for concern specifically for ad ops teams at publishers. But gradually, the attitude has started shifting, with many now predicting a potentially positive outcome for publishers in the long term. more


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