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Smarter ways to use search queries to your marketing advantage

from By Lisa Mulcahy

As a marketer, you no doubt spend a significant amount of time analyzing what consumer searches mean for your bottom line. Knowing how to accurately interpret the search engine data you compile, though, is key to both holding on to your existing audience and attracting new buyers to your brand. Use the following research-proven strategies to enhance your understanding of the search trends you uncover — and utilize them to target what your consumers want more efficiently than ever. more

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