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Strength in numbers: publisher ad alliances pick up

from WAN-IFRA

More publishers around the world are joining together to provide their advertisers with greater scale and data to more effectively target the audiences they want to reach. For example, just this past week, two ad alliances, which together represent four of Germany's largest media companies, announced they have joined forces. Generally speaking, these efforts are manifesting themselves in two main ways, which are sometimes combined. more


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