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Friend or foe? Why the future of design depends on strengthened relationships between designers and dealers

from Interior Design

Generally speaking, A&D often fear that bringing the dealer in early will result in non-competitive pricing (perhaps due to the need to reconsider new pricing models). Additionally, past (negative) experiences with “misbehaving” sales reps leave some designers hesitant. How can we help eliminate this tension and improve the overall experience with the furniture piece of the process? more


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