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What marketers need to know about cybersecurity

from CPO Magazine

Data-driven marketing has become the new marketing norm for businesses of all sizes. As Mark Flaharty, executive vice president of advertising at SundaySky says, “Arguably, the most important evolution in the history of marketing is the ability to understand what data you have, what data you can get, how to organize and, ultimately, how to activate the data.” more

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