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Why Wealth Apps Get Poor Marks for Client Satisfaction

from Financial Planning

When it comes to client satisfaction, wealth management mobile apps are getting industry’s lowest grades. Full-service wealth apps ranked last in a J.D. Power survey of 10 trades including airlines, hotels and health insurance. Even other heavily regulated sectors scored much higher: Banking and credit card mobile apps actually topped the list. Credit card companies scored 28 points higher than wealth management firms in overall performance and 31 points higher in appearance, according to the survey of almost 2,500 respondents that used the apps within the last 12 months. more


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