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Proof before pivot: The case for playing with video

from Innovation in Journalism via Medium

The phrase "pivot to video" attracts ironic winks from journalists and editors; as if referring to a dated trend from a more innocent time, like flip-top smartphones, or facts. During "peak pivot" media outlets rushed to open expensive in-house film studios and push out video content, lured by higher ad rates and promises from the platforms that these would get algorithmic bonuses in the newsfeed. This bet was misplaced. more


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