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Marketers turn up podcast advertising

from The Wall Street Journal

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience benchmarks. U.S. advertisers spent $479.1 million advertising on podcasts in 2018, up 53% from about $313.9 million a year earlier, according to a new report from the industry group Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLC. more


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