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Newspaper and magazine brands are being squeezed out by the duopoly

from MediaPost LondonBlog

One of the aspects of this week's ad expenditure forecast from Group M that did not get a lot of attention was what lay behind the digital success story. Growth is slowing down this year compared to last, and then again next year, to around 4%. That gave rise to talk about a slowdown and the potential implication of Brexit. However, it took until today's examination of the figures by Press Gazette to reveal a rather horrific, inconvenient truth. more


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