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The story of the first E3

from Polygon

Pat Ferrell almost blew his chance to launch E3. At the moment he was supposed to be pitching his new idea for a game industry show, he was sitting in an Italian restaurant enjoying a lunchtime plate of pasta. It was a Thursday in the summer of 1994. Ferrell, the man in charge of GamePro magazine, was oblivious to the impending disaster. In fact, he was feeling pretty good about himself. He had a slick presentation all prepared for the board members of the Interactive Digital Software Association. The next day, he planned to mosey on up to Electronic Arts’ offices and make his pitch for a brand new trade show. more

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