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8 market segmentation mistakes you might be making

from HighRoad Solution

Segmenting your audience allows you to figure out the kind of marketing messages that will work for each lead, which then allows you to guide each person through a sales funnel. Get it right, and you’ll enjoy a steady stream of new members. Segmentation requires a lot of fine-tuning to get right, though. If you’re not seeing results, it may be for one of these reasons. more

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