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News needs to meet its audiences where they are

from Medium

The Reuters Institute recently released its annual Digital News Report last week, and among its many findings a couple jump out. One is that when it comes to news, more people are putting their heads in the sand. Almost one third (32%) of the world's population avoids the news, up 3% from 2017, the report found. In the U.S. that figure is higher at 41%, up from 38% in 2017. more


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