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Why the difference between content and journalism matters

from INMA

The difference between content and journalism is more important — and more profound — than it may sound, according to INMA Researcher-in-Residence Grzegorz Piechota. Speaking at the INMA World Congress of News Media in New York in May, Piechota discussed these differences: "From a marketing standpoint, content is actually abundant," Piechota said. "It's everywhere. There is a big amount of freely available content and also news." more


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