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How can we lure back all the people who avoid news?

from The Guardian

What happens if we produce journalism and nobody reads it? This is not an existential worry lurking beyond the keyboard of every reporter and editor, but a growing problem of "never-newsers": people who deliberately or accidentally avoid the news. According to the recent Reuters Institute for the Study of Journalism's annual digital news report, about an average 32% of people regularly avoid the news, up from 29% in 2018. more


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