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Newsrooms that do not personalize content are missing out on 'vital' opportunities to grow


Journalists must work to "future-proof" their business and find more sustainable funding models going forward, a survey into journalists' views found. Cxense's "Don't stop the press" survey shows that 46 percent of reporters have a negative outlook for the future of the journalism industry. However, it also found that only one in five journalists said their newsrooms use data to deliver personalized content to their readers. more

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