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Wear It Out: How Smart Tech and Data Collection Will Impact Retail

from Retail Dive

In the era of the internet of things, brands want to know their customers as intimately as possible. While L.L. Bean pulled plans to implement IoT technology into coats and boots about a month after it teased it in 2018, Under Armour unveiled smart fabric shoes, which could indicate the next iteration of personal data gathering will likely be, at least in part, from smart fabric technologies. more

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