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Study: Changes in Journalists' Perception of their Audience with Advances in Demographic, Behavior Tracking Technology

Developing a deeper understanding of who the news audience is, what they need, and what’s important to them can only help the news industry. In a recent study published in Columbia Journalism Review, James G. Robinson, adjunct professor and research fellow at Columbia University’s School of Journalism and Director, Global Analytics for The New York Times, investigated how journalists themselves imagine the audiences for their work; specifically, whether their mental image has changed with the rise of reader demographic and behavior tracking technology. more

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