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Coupons: Digital, Mobile Still Haven't Dethroned Print

from MediaPost

So, with pretty much everyone glued to their mobile phones and tablets, and more and more consumers conducting e-commerce on those devices, print coupons must be vestigial at best by now, right? Wrong. Kantar Media's latest Print & Digital Promotion Trends report, analyzing 2018 data, confirms what CPG shopper marketing pros already know: Despite manufacturers' significantly decreasing use of the print format, it remains dominant over digital in terms of consumer preferences and usage. more

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