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How to Win With Video: Content Matters

from INMA

Publishers today recognize video is a key element to succeeding online. Video engages audiences, grows revenue and enhances storytelling. However, it still isn't being used to its full capacity by a majority of digital publishers because creating video can be costly and time-consuming if it isn't done right. In addition to finding or creating videos, hosting and monetizing videos as well as maintaining video player technology add additional strains on publishing teams. more

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