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Nine Social Media Metrics for Success

On a recent Adweek Webinar, Chief Marketing Officer at NetBase Solutions, Paige Leidig, shared that 81 percent of executives don't feel like their company is leveraging enough from social media. Companies need to understand why consumers are purchasing their products, as well as the key metrics that they should be measuring. Leidig, along with NetBase's Sr. Director for Product Marketing, Mike Baglietto, shared what they have deemed the nine most crucial social media metrics companies should be considering when investigating their performance. more

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