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A Beginner's Guide to Getting Experiential Marketing Right

from AdAge

As our lives — and most of marketing — become more and more digitally based, the role of the physical experience is elevated as a vital way to connect in an emotionally authentic manner. Beyond traditional retail, most of a brand's physical interactions have taken place at large, multi-brand tentpole events such as SXSW and Coachella, or in the form of a pop-up store. more

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