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Fake News is Real. A.I. Is Going to Make it Much Worse

from CNBC

Advancements in AI and machine learning are rapidly paving the way for “deepfake” videos, content that falsely shows people saying and doing things they never said or did. Businesses need to pay attention to the rapid emergences of this technological threat. Researchers have improved the technology so much that distinguishing between real and entirely fabricated content is now extremely difficult to the naked eye. Experts are fearing deepfake videos will create an even larger consumer trust issue in journalism, with no clear solution to eliminate the threat.

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