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Should I hire a publicist?

from AD Pro

Designers are great at taking an empty room and making it sing, but they often don’t know how to get that finished space in front of as many eyeballs as possible. Some outsource that job to a publicist. For others, PR feels too intangible to make it worth the often pricey monthly fee of a pro. With the litany of tasks and costs that come with running a business, should you prioritize hiring professional publicity? more

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