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What Marketers and Agencies Might Expect If a Recession Happens

from AdAge

It's been so long since the U.S. was mired in a recession that it's easy to forget the carnage it can bring. But one stat serves as a wake-up call for the marketing, media and agency industries: U.S. ad spending plummeted 12 percent in 2009, the last year of the Great Recession, with global spending down 9 percent, according to the average of spending estimates from GroupM, Magna and Zenith. more

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