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New Advertising Insights and Case Studies Featured in Updated News Advertising Panorama

The News Media Alliance's News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience, released last October, has been updated to contain new research insights, case studies and more to guide news publishers and advertisers in their advertising efforts. The Panorama highlights the benefits and advantages of advertising in print and digital news media. Key updates in the 2019 edition include brand safety stats that continue to show consumers' high degree of trust in news media content and advertising; case studies from Alliance member local news publishers showcasing innovative strategies; new data points on consumer trust in news media, digital ad revenue at news media companies; and more. Member login required. more

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