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Need a killer marketing message? Just ask yourself this short, simple question

from Inc.

Nothing is more important to the success of a company than your marketing message. Whether you're selling a multimillion-dollar computer system or just selling an idea for your startup, your marketing message opens the door, sets expectations, and is a touchstone for every future interaction. Most companies struggle with their marketing message. The problem is perspective. When you work inside a company or have a great idea, you automatically adopt a set of assumptions about what "everyone" knows. more


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