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Podcast Ad Blockers Are Here, But Industry Shouldn't Fret — Yet

from Ad Age

Ad blocking for audio has arrived. But the tech is in its infancy and poses little threat to a marketing channel where skipping an ad is already as easy as clicking a fast-forward button. The product, Ad Block Radio, is the brainchild of Alexandre Storelli, a French software engineer, whose open-source software uses machine learning and acoustic-fingerprinting techniques, similar to the Shazam app, to detect and fast-forward through ads on audio streams. more

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