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Turning back time: How brands tap into nostalgia to build their future

from Food Dive

Few U.S. food brands have managed to survive through a world war, two bankruptcies and increasing consumer demand for healthier products — but one icon has managed to last and even thrive. Twinkies, the yellow cream-filled cakes invented in 1930, are flourishing today, a rarity in the rapidly evolving food space where thousands of products disappear from store shelves every year. more

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