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Why Is Digital's Ad Growth Decelerating: Explanations Abound, None Good

from MediaPost

During a briefing on the Interactive Advertising Bureau's and PwC's first half 2019 Internet Ad Revenue Report special guest GroupM President of Business Intelligence sought to answer questions about why digital's ad growth is beginning to slow down. His answer is it's not yet 100% clear, but it likely is either the maturation of some key drivers — especially high-flying growth categories like social and mobile — or it may just be the economy. more

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