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Visibility, communication key to shipper-carrier relationships

from Truckinginfo

The ability to give customers real-time visibility into the status of their freight has become table stakes for landing business with larger shippers. That was a key message from a panel discussion during the American Trucking Associations' Management Conference and Exhibition in San Diego earlier this month. "It is incredibly important, partly because of what we offer to our end customer," said Jess Baumhoff, who handles strategic carrier partnerships and performance for e-commerce furniture giant Wayfair. more

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