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12 things to double-check before your marketing content goes out

from Forbes

Businesses and their marketing agencies have a responsibility for the material they put out. To this end, they must ensure what they produce is on par with what the company expects and its core values and message. This includes making sure there are no glaring errors in the content that goes out, be it text, images or video ads. Giving things a once-over right before pushing content live is one of the best ways to find last-minute issues that could explode once you publish. more

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