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Brands Told to Pick a Cause for Relevant Content Marketing

from MediaPost

Two massive takeaways leap from the latest report from the World Media Group. Advertising is moving toward content — and to do so, it has to tap into the issues that resonate with the public. The WMG sums it up as advertisers having to adapt to the need for brand activism. We've all heard a million times before that advertisers need to stand for something, to find a cause or a belief they can tap into in order to demonstrate their corporate values are aligned to what makes their customers tick. more

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