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Report: Connecting the Dots: Digital Subscriptions — Media Subscribers' Motivations & Preferences

As news publishers consider transitioning their business models from ad- to subscription focused, the News Media Alliance continues to offer insights into consumer preferences and motivations to subscribe, to help publishers hone their product offerings and tweak their marketing strategies to grow their subscriber bases. In this installment of the Driving Digital Subscriptions series, we provide an in-depth look at the findings from a new and enlightening research study of media subscribers, including print and digital news media, cable TV and video and audio streaming. Member login required. more

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