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Facebook Launches New Safety Tools for Advertisers as Criticism Continues Over False Political Ads

from CNBC

Facebook announced a slate of changes to help advertisers control the kind of content their ads show up on. Facebook announced a test for advertisers that lets them white-list certain publishers for some of their placements. The platform is also testing the ability for advertisers to white-list the type of content they appear on for in-stream video ads. To do this, Facebook is working with companies that help advertisers with digital brand safety, including Integral Ad Science, OpenSlate and Zefr. more

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