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Age of Search, AI and How to Excel at Customer Experience: Microsoft Study

from MediaPost

One in three customers will stop interacting with a brand they love after one bad experience, and nearly half will completely abandon the company after several bad interactions, according to a PwC Future of CX report. Determined to help advertisers improve on the customer experience in ads and on sites, Microsoft Advertising teamed with Advertiser Perceptions, which surveys advertising professionals who control the media spend for their respective companies. more


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