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How Agencies Can Unlock the Small-to-Medium-Sized Client Market

from Ad Age

The advertising market is evolving quickly as brands bring more media buying in-house, consultancies acquire innovative agencies and digital platforms reduce the need for go-between brokers. It's becoming increasingly difficult for ad agencies, big and small, to expand their revenues across the Fortune 500 brands. At the same time, there's a huge opportunity with small-to-medium-sized businesses, which represent 99 percent of the companies in the U.S. more


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