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Meredith Mines Data Across Its Sites for New Contextual Ad-Targeting Tool

from Digiday

Meredith is rolling out new ad units with targeting based on a mix of content viewed on Meredith sites and location and time data. For example: A person living on a farm in Michigan reading a story in the morning about how to prepare breakfast quickly, for example, might get an ad for a breakfast sandwich featuring the address of a nearby drive thru. more

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