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Home   About   Events & Projects   Thinking about the Future   Reading about the Future   Blog   Join AAM July 22, 2010

80 languages in the local school district!
Center for the Future of Museums    Share   Share on FacebookTwitterShare on LinkedinE-mail article
What do you do when the students in your local school district speak over 80 languages but your museum's exhibits and collections don't reflect the changing community? Read what the Renton History Museum did in the latest CFM blog post, Small Museums Modeling Excellence: Building Diverse Audiences.

Exercise and Science Headlines

Recession hits American jobs, wallets
Marketing Charts    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More than half, 55 percent, of U.S. adults have felt some type of negative work-related impact from what is generally seen as the ongoing "Great Recession," according to data from the Pew Research Center. Among other findings: More than 6-in-10 Americans, 62 percent, say they have cut back on their spending since the recession began in December 2007; just 6 percent say they have increased their spending. More

How do you guide visitors through 1,000 acres of history?
With FireSign™ Dynamic Digital Signage, The Hermitage makes certain visitors don’t miss a single historic footstep on President Andrew Jackson’s sprawling estate. With just a few clicks, The Hermitage updates event times and locations on an interactive map that gets visitors to the right place at the right time. Learn more at more

AP-Univision poll: US Hispanics mix hopes, strains
The Associated Press via Yahoo! News    Share    Share on FacebookTwitterShare on LinkedinE-mail
Hispanics are eager to blend into American society while still maintaining their cultural identity, a paradox that reflects the complex beliefs of the nation's fastest-growing minority. Yet there are limits to assimilation — most don't expect the United States to elect a Latino president in the next 20 years. More

Our male identity crisis: What will happen to men?
Psychology Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We are experiencing a male identity crisis in Western Society, brought into sharp focus by the global economic downturn. First, we are seeing a significant shift in the nature of education and employment trends which will have a huge impact on male identities. Boys are seriously under-achieving in public schools and women are far outpacing men in terms of educational achievement. ♦ What effect will this have on future museum audiences, given the correlation between education and museum-going? More

All Museums Can Learn from NASA Participatory Exploration

A masterplan for Kennedy Space Center incorporates PE in a museum. The implications for the future of museums go beyond the innovative NASA model. Read more.

Timesuck: The battle for our leisure time (and money)
Online Spin at MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Media blogger Dave Morgan writes: "Many folks in the media industry look at Facebook and think that they are only seeing a short-lived, youth-based social communications phenomenon — maybe the CB radio of the 21st Century — not a revolution in the entertainment industry. They are wrong. I believe that Facebook and other social Web services are going to dramatically change the landscape — and economics — of the media and entertainment industries." More

Rural America getting older, with some exceptions
The Rural Blog    Share    Share on
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Rural America has been getting older faster than its urban and exurban neighbors since 2000, but a few rural regions have experienced growth in their under-25 populations. With the exception of several Great Plains and central Texas counties, most of rural America increased its share of population over 65 during the 2000s. More


Will tourists return to the Florida panhandle coastline?
MSNBC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Efforts to cap the oil well are under way. But even if they are successful at stopping the gusher, the tourist-dependent Florida panhandle now faces the hurdle of luring visitors back to a coastline that still could see tar balls wash ashore. More

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Would the world be better off with fewer of us?
The Money Hospital    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Over-population is the "elephant in the room" when it comes to discussing global environmental problems: Everyone knows about it, but no-one is willing to discuss it. That's the view put forward by Chris Rapley, former director of the British Antarctic Survey and now director at the Science Museum in London. More

Scientist: Technology can solve problems, introduce new ones
PC World    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Technology holds the ability to solve some of society's problems, but can generate new issues or require measures that people are unwilling to take, said Dennis Bushnell, chief scientist at the NASA Langley Research Center, during a talk at the World Futurist Society conference in Boston. The end result is that humans are "in the midst of a wholly unexpected technology revolution." More

Flying cars and jet packs the bane of futurists
CTV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Massachusetts-based Terrafugia recently announced that it has successfully completed its flight test program for its "Flying Car." Terrafugia hopes to have the first delivery of its beta prototype in 2011. While Terrafugia's endeavour may very well be successful, it won't be what we felt we were "promised" by all those earnest futurists back in the 1950s up through the dawn of the space age. More

An imaginary city that changed the 20th century
io9    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Before he invented the safety razor, King Camp Gillette was a futurist. In 1894, he published plans for a porcelain, hexagonal city with transparent sidewalks. Why do so many innovators dream of building the perfect city? That question has popped up a lot since Christopher Nolan's new film "Inception," which is in part about an architect who gets work designing collaborative dream spaces. Inception's cityscapes are places where people hide secrets and memories, but they are also vast mazes — puzzles to be solved. More


Museums of movies: The Bond Vehicles + Espionage Museum
PSFK    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Scheduled to open in 2012 to coincide with the 50th anniversary of the first Bond movie, The Museum of Bond Vehicles + Espionage will display the collection of the Ian Fleming Foundation, including the world's largest collection of vehicles used in James Bond films. The museum won't be located in the U.K. or Hollywood or even a favorite Bond locale like Monaco. Instead, the Ian Fleming Foundation is hoping to replicate the Bilbao-effect and chose the historic but neglected town of Momence, Ill., which is located 50 miles south of Chicago. More

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Making museums fun for all
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Discovery Kids is entering the educational online gaming business with a twist: One component of its new history and science game, called Seek Your Own Proof, is intended to get children offline and into museums. "We're looking at this as another opportunity for expanding to a new audience of families who may not necessarily go to museums," said MaryAnn Barron Wagner, communications director at the Burke Museum of Natural History and Culture, University of Washington. "We think it's an exciting opportunity for engaging young audiences." More

Changing focus to fit the times
The Boston Globe    Share    Share on
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The challenges facing children's museums these days are not so easily solved. The biggest? How to attract and engage young children and their families when leisure-time options are plentiful and competition includes the likes of Nickelodeon and Nintendo, the cineplex and Xbox. Because very young children crave repetition and familiarity — the museum's target age is now 6 and under, down significantly from a decade ago — keeping parents happy has become another top priority. More

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Museum, Illinois Institute of Technology
spell out new program for science teachers

Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Museum of Science & Industry, which has been an educational resource for generations of Chicagoans, is collaborating with Illinois Institute of Technology to offer teachers a master's degree in science education. The core objective behind the degree program, which emerged in May out of an existing program, is to inspire the scientific minds of the future, museum officials say. More

Arts groups turn to social media to reach youth
Dayton Daily News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Traditional arts groups are striving to secure their future by using discounted tickets, social media and networking events to attract the next generation of local arts supporters. Developing a new generation of ticket buyers, subscribers and donors is important to sustaining the region's arts organizations, said Megan Cooper, co-chair of the Culture Works associate board, a group of Dayton, Ohio-area young professionals working to engage the next generation of arts supporters. More

Tools for the Future

Must use Spanish, verdad? Not necessarily!
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The role of culture in brand-building is indisputable, and language is naturally a significant component of this. So it's logical to think of the importance of using Spanish when communicating with and engaging the U.S. Hispanic market. But this simple approach does not work across all age groups. It has to do with fitting in, and not standing out. ♦ For more on the use of Spanish to attract cultural consumers, watch Gregory Rodriguez's CFM lecture, "Towards a New Mainstream?" More

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'Cheap' heads-up virtual reality system
combines 3D visuals with tactile feedback

Heritage Key    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Imagine getting your hands on King Tut's mummy? Researchers at the University of California, San Diego, have created a new — relatively — low-cost virtual reality device that allows users not only to see a three-dimensional image, but to "feel" it too. More

Tokyo's intelligent digital billboards can tell gender, age of passersby
Smart Planet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Every time a new technology is announced, it's tempting to make a reference to the 2002 science fiction film "Minority Report." This time it's for real. ♦ What next — museum displays that respond to visitor characteristics? More

4 myths that get in the way of innovation
BNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Innovation is like motherhood; everyone worships it, but it's surrounded by a lot of mystique and bogus intellectualizing. The first step on the way to inspiring innovation is to ruthlessly expunge the romantic myths that surround it — they often stop us from seeing the fresh ideas that are right in front of us. More

Connecting your organization's past, present & future
PhilanTopic    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Are your board members reticent to change? Are they pushing back at adopting a new approach to program implementation, service delivery, or staffing? Are they hesitant to embrace, and become ambassadors for, new policies? Most likely, your board members do not fully understand the proposed change — or the connection of the new initiative to the "old way" of doing things. More

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