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IN THIS ISSUE ...

AAOE Toolkit: Marketing
  • Book: An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines
  • eBook: How to Use Twitter for Business
  • Article: 5 Tips for Marketing Orthopedic Practices Using New Media
  • Listserv Hot Topics: ICD-10 Preparation

  • Compliance Corner
  • SGR Receives Another Temporary Fix
  • Breaches and Risks and Outages, Oh My!

  • Calendar of Events
  • Calendar

  • Leak of the Week
  • Coders — Receive Your Discount to Attend the Annual Conference!

  • Within Your Practice Walls
  • MGMA: Doc pay rises with more clinical work at academic
  • CIOs, industry groups fired up about ICD-10 delay
  • Getting health insurance isn't a year-round thing anymore
  • Shift in payment models alters physician compensation
  • Physicians in the C-suite: Education and skill sets
  • Leaders of troubled state exchanges say they won't need US bailouts
  • Exchange enrollment exceeds expectations, but too early to determine impact
  • Whatever happened to medical malpractice reform?




  • AAOE TOOLKIT

    An Integrated Approach to Marketing Orthopedic and Neuroscience Service Lines
    AAOE
    This book provides a well-rounded approach to marketing using the authors' extensive experience in both the marketing and orthopedics industries. You will get clear insight from three different perspectives: physician, consultant and practitioner. This book provides a detailed roadmap for marketing and promotions today. Available on Amazon.
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    PRODUCT SHOWCASE
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    How to Use Twitter for Business
    AAOE
    This 59 page eBook outlines how to start using Twitter for your business. It walks you through the basics of setting up an account, defines twitter vocabulary and discusses how to optimize your account.
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    5 Tips for Marketing Orthopedic Practices Using New Media
    AAOE
    This article gives 5 short tips on how to use new media to market your orthopedic practice. Access bonus articles to give you more information on increasing profitability in your practice and boosting word of mouth marketing through the additional resource links at the end of the article!
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    SPONSORED CONTENT


    Evidence-Based Marketing: Find What Patients, Referring Doctors Want
    AAOE
    This article discusses six points to look at your marketing efforts to ensure that you are hitting what patients and referring doctors want to see. The focus is to show you how to use the analytics of your practice in your marketing efforts.
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    COMPLIANCE CORNER


    SGR Receives Another Temporary Fix
    AAOE
    H.R. 4302, Protecting Access to Medicare Act of 2014, was passed by Congress this week. The bill includes a temporary fix to the Medicare sustainable growth rate (SGR). In addition, it also includes language that delays the ICD–10 code set as the standard until at least October 1, 2015 and an extension to the two-midnight rule.
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    Breaches and Risks and Outages, Oh My!
    AAOE
    In part one of the article series we discussed electronic communications, including the use of third party email providers such as Google and Hotmail. In this second and final part of our series, we will address what steps should be taken when an email gets sent to the wrong recipient, including the breach notification process and determining the probability PHI has been compromised. We will cover security breaches, data loss, unplanned outages, and also discuss security risks analysis and risk management.
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    CALENDAR OF EVENTS

    Date Time (EST) Event More Information
    April 10 12 - 1 p.m. 2014 Orthopedic Coding Accuracy, Medical Necessity Documentation and Compliance Webinar Series — Webinar 2: Coding Accuracy and Medial Necessity Documentation Details
    April 17 12 - 1 p.m. 2014 Orthopedic Coding Accuracy, Medical Necessity Documentation and Compliance Webinar Series — Webinar 3: Risk Areas of NPP’s and "Incident To" Services Details
    April 24 12 - 1 p.m. 2014 Orthopedic Coding Accuracy, Medical Necessity Documentation and Compliance Webinar Series — Webinar 4: Straight Talk About Coding & Reimbursement Details
    April 30 8 a.m. - 12:30 p.m. POSNA: 2014 Half-Day Pre-Course: Quality, Safety, Value: From Theory to Practice Management Details
    May 2 AAOE Annual Conference Housing Deadline Details
    May 8 12 - 1:30 p.m. A Meaningful Review of Stage 2 Objectives for Orthopaedics [P2P] Details
    May 22 12 - 1 p.m. An Analysis of Orthopedic Claims [HTW] Details
    May 31- June 3 AAOE Annual Conference Details
    June 12 12 - 1:30 p.m. Beyond HIPAA — Security Risks in Healthcare IT Details
    June 26 12 - 1 p.m. Technology Solutions to Mitigate Revenue Cycle Challenges for Orthopaedic Practices Details
    July 10 12 - 1 p.m. ICD-10-CM Part II Webinar Series - Webinar 1: Fracture Care Reporting Details
    July 17 12 - 1 p.m. ICD-10-CM Part II Webinar Series – Webinar 2: Joint Diseases and Disorders Details
    July 24 12 - 1 p.m. ICD-10-CM Part II Webinar Series — Webinar 3: Foot and Ankle Details
    July 31 12 - 1 p.m. ICD-10-CM Part II Webinar Series – Webinar 4: Preparing the Providers, Medical Assistants and Scribes Details
    July 31- Aug. 3 2014 South Carolina Association of Orthopaedic Executive Annual Meeting Details
    Sept. 12-14 BONES Society of Florida Annual Meeting Details
    Oct. 2-4 2014 Midwest AAOE Fall Meeting Details
    Aug. 6-9 2015 2015 South Carolina Association of Orthopaedic Executives Annual Meeting Details
    Sept. 24-26 2015 2015 BONES Society of Florida Annual Meeting Details

       [P2P]: AAOE Peer-to-Peer Audio Conference
       [HTW]: Hot Topic Webinar


      PRODUCT SHOWCASES
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    LEAK OF THE WEEK


    Coders — Receive Your Discount to Attend the Annual Conference
    AAOE
    AAOE has added a full education track dedicated to Coding! Just because the ICD-10 implementation date has been delayed doesn't mean that your coders won't need the education. Is it their first time at the conference? SAVE $125 by sending your coder to the conference by using the first-time attendee discount AND the Coder discount, made possible by an education grant from DoctorsManagment. For more information and to get your discount code, contact AAOE at 800-247-9699.
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    WITHIN YOUR PRACTICE WALLS


    MGMA: Doc pay rises with more clinical work at academic
    Modern Healthcare
    Physicians in academic healthcare practices reported receiving higher compensation when the majority of their time was spent seeing patients as opposed to conducting research, according to the findings of a new survey. General internists saw their pay increase by 4 percent from a median annual income of $173,000 in 2012 to more than $180,000 in 2013 when billable clinical work made up more than two-thirds of their time, according to an analysis by the Medical Group Management Association, an industry organization representing more than 33,000 medical practice administrators and executives.
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    CIOs, industry groups fired up about ICD-10 delay
    Government Health IT
    It took the Senate nearly five hours to debate and approve a bill that would temporarily fix the sustainable growth rate for docs and also delay ICD-10 one year. The curious — and disconcerting — thing is, during that time not a single Senator made mention of the ICD-10 provision included in the bill, leaving many industry officials questioning: Do they even know what they just voted on? Either way, overall the folks in healthcare were not very happy. Chief information officers chief among them.
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    How are your vendors doing? Tell us in the Orthopaedic Practice Marketplace.


    Getting health insurance isn't a year-round thing anymore
    The Associated Press via Business Insider
    Here's more fallout from the health care law: Until now, customers could walk into an insurance office or go online to buy standard health care coverage any time of year. Not anymore. Many people who didn't sign up during the government's open enrollment period that ended recently will soon find it difficult or impossible to get insured this year, even if they go directly to a private company and money is no object. For some it's already too late.
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    Shift in payment models alters physician compensation
    HealthLeaders Media
    As physician reimbursement shifts from a fee-for-service model to a value-based structure, expect to see changes in how compensation plans are drafted. Quality and patient satisfaction benchmarks are not only affecting physician reimbursement levels, but they are also a growing component of physician compensation formulas, multiple and independent studies show.
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    FEATURED ARTICLE
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Medical Necessity Documentation
    AAOE
    When it comes to Medical Necessity Documentation (MND) for elective surgical procedures, subjectivity is hurting the provider's bottom line. Medical Necessity Documentation is pretty clear cut, it is either in the patient's chart or it is not.

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    read more
    How Confident Are You in Your Coding Accuracy?
    AAOE
    Take this short quiz to identify your coding accuracy, medical necessity documentation and compliance related risk. If you are not completely confident in your answers to these questions, this upcoming 4- Part Webinar series is for you!

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    read more
    Malpractice reform could benefit patients more than doctors
    Forbes
    The U.S. medical malpractice system is broken. It frequently does not punish doctors who need punishing, while levying fines against doctors who did nothing wrong.

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    read more


    Physicians in the C-suite: Education and skill sets
    Healthcare Finance News
    Physicians are increasingly called upon to offer both clinical and operational expertise to ever-expanding areas of administrative responsibilities, including stakeholder engagement, human capital and clinical integration and transformation. In light of these changing roles, will a post-graduate management degree be an essential qualification for a physician executive to remain competitive in today's healthcare environment? And what are the critical success factors for physician leadership development programs?
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    Leaders of troubled state exchanges say they won't need US bailouts
    Los Angeles Times
    Pressed by Republican House members, directors of troubled state insurance exchanges said that they could fix continuing Obamacare glitches with grant money they have already received and would not ask for federal bailouts. Members of the House Government & Oversight Reform committee sought to turn their attention to the technical glitches after a week of celebration for the White House, which surpassed its goal of signing up more than 7 million under the new healthcare law.
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    Exchange enrollment exceeds expectations, but too early to determine impact
    By Pamela Lewis Dolan
    The Obama administration's last-ditch efforts to get people to sign up for insurance through the insurance exchanges paid off as the total enrollment numbers exceeded 7 million by the March 31 open enrollment deadline. The enrollment data surprised nearly everyone. Just weeks before the deadline, the Congressional Budget Office revised its estimate of new enrollees down to 6 million. But while proponents of the Affordable Care Act had reason to celebrate, there are still many unknowns that will determine the long-term success of the law.
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    Whatever happened to medical malpractice reform?
    Investor's Business Daily
    President Barack Obama might be thrilled that 7.1 million people signed up for ObamaCare. But doctors have good reason to hold their applause. Back in June 2009, Obama told a gathering of the American Medical Association that he was "looking at a range of ideas" to curtail costly medical malpractice lawsuits and "scale back the excessive defensive medicine." A few months later, he told Congress that "I've talked to enough doctors to know that defensive medicine may be contributing to unnecessary costs" and that he would borrow a page from President Bush and fund demonstration projects for various reforms at the state level.
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    AAOE eNews
    Colby Horton, Vice President of Publishing, 469.420.2601
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    Caitlin McNeely, Content Editor, 469.420.2692   
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