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IN THIS ISSUE ...

AAOE News
  • Loyalty Survey Extended to Friday, June 7
  • Benchmarking Survey Drawing Winners
  • Calendar of events

  • AAOE Toolkit: Marketing and Branding
  • Article: Tips for Marketing Your Orthopaedic Practice
  • Reports: Orthopedic Industry, Market Research Reports, Statistics and Analysis
  • Blog: How is Marketing a Healthcare Practice Different?
  • Book: Branding Health Services
  • Webinar: Strategic Marketing: Spend Less and Expect to Win
  • Webinar: Importance of Marketing in Building a Physician Referral Network

  • Around the Industry
  • Who has the answers to reducing healthcare costs?
  • Providers: Be on the lookout for 'insider' fraud threats
  • Are US doctors paid too much?
  • Top 5 ICD-10 considerations for hospitals, large providers
  • President Barack Obama to hit the campaign trail for health law
  • Study: Patients who helped with medical choices had higher bills
  • 3 clichés to use today with your company
  • Best ways to negotiate medical bills




  • AAOE NEWS

    Loyalty Survey Extended to Friday, June 7
    AAOE
    Due to the Memorial Day holiday, we have extended the Loyalty Survey to close this coming Friday, June 7. Take the opportunity to lead your association to provide the benefits you want and need! The AAOE wants to be your main association that provides the best education and resources for the orthopaedic industry. Tell us what is important to you!

    Need your personalized survey link? Email info@aaoe.net.
       Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article


    PRODUCT SHOWCASE
      Driving Diagnostic Excellence Through Teleradiology
    ProScan Reading Services is one of the world’s most experienced teleradiology providers. Our board-certified, fellowship-trained radiologists are subspecialty-trained in multiple advanced imaging areas, including orthopaedic and neurologic MRI. Whether your needs include primary reads, compliance and accreditation guidance, or technical protocol support, ProScan can provide you with exceptional diagnostic solutions.
     


    Benchmarking Survey Drawing Winners
    AAOE
    Thank you to the 147 participants who completed the 2012 Benchmarking Survey! Results will be available soon but for now we'd like to acknowledge and brag about the winners of the gift card drawings!
    • Grand prize winner, $500 gift card: Sheryl Toburen
    • $250 gift card: Peter Holdsworth
    • $50 gift cards: Geoffrey McLeod, Gayle Rosema, Susan Dylo, Dave Demchuk
    Thank you again to all that participated!

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    CALENDAR OF EVENTS

    Date Time (EST) Event More Information
    June 13 12 - 1 p.m. What Every Orthopaedic Executive Needs to Know About
    Implementing A Captive [HTW]
    Details
    June 27 12 - 1:30 p.m. Utilizing the AAOE Benchmarking Survey; using Key
    Performance Indicators [P2P]
    Details to Come

       [P2P]: AAOE Peer-to-Peer Audio Conference
       [HTW]: Hot Topic Webinar


    SPONSORED CONTENT


    AAOE TOOLKIT


    Article: Tips for Marketing Your Orthopaedic Practice
    AAOE
    Whether you are in an academic setting, a group practice, or a solo practitioner, setting goals and developing realistic strategies will help your practice grow. This article, written by the Thomas J. Grogan, MD, member of the American Association of Orthopaedic Surgeons (AAOS), is a quick read broken into two parts: group practice marketing and marketing a solo practice.
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    Reports: Orthopedic Industry, Market Research Reports, Statistics and Analysis
    AAOE
    This website, hosted by ReportLinker, offers various reports for the global orthopedic industry. The reports focus primarily on regional statistics but also offer a world view on the innovation and technology trends in the industry.
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    Blog: How is Marketing a Healthcare Practice Different?
    AAOE
    Stewart Gandolf, MBA, blogs on the HealthWorks Collective website about "How is Marketing a Healthcare Practice Different?" He discusses basic business marketing principles that do and do not apply in the healthcare industry.
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    Book: Branding Health Services
    AAOE
    This is the first book to explore how to create, protect and enhance brands in the health service industry. Examples of case studies include creating a brand from a new identity, protecting and enhancing a power brand, branding product lines, international brand extension, and the effect operational decisions can have on branding. Each chapter ends with a "Lessons Learned" section providing the reader with a ready-to-use toolbox of branding tips.
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      FEATURED COMPANIES
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    Ensure the compliant exchange of PHI for your practice with HealthPort! Download a free white paper: Understanding the Financial Impact of a Health Data Breach. MORE


    Webinar: Importance of Marketing in Building a Physician Referral Network
    AAOE
    Doctor referrals have long been the lifeblood of orthopedic practices. Today, due in large part to group practice consolidation, competition for referrals is at an all-time high. It is no longer enough to simply "wait for referrals to come in," or "try having an occasional lunch." To maximize your practice's success, you'll need to have ongoing referral generation marketing systems as part of your everyday operations. Check out the recording of this 2012 Annual Conference session on the AAOE Live Learning Center.
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    Webinar: Strategic Marketing: Spend Less and Expect to Win
    AAOE
    As an orthopaedic executive, your job to attract patients in an area full of competitive choices and changing environments is inherently challenging. To do it while spending less is an even more difficult challenge. With data and research, we will lead you through this course by developing a strategic communication plan that empowers you to move forward in confidence, knowing that you are doing what has been proven to work, not what you hope might be working. Check out the recording of this webinar on the Live Learning Center.
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      PRODUCT SHOWCASES
    Take Our Survey,
    Enjoy A Sweet Treat


    MedScribe wants to better understand your EHR and dictation needs…

    Please take a moment to complete our lightning fast eight question survey. The first 20 responses receive a $5 Baskin Robbins/Dunkin Donuts gift card!

    Thank you in advance for your participation. You're 30 seconds away from a sweet treat.
    Teleradiology Built For Your Needs

    Focused expertise in MRI teleradiology with sub-specialty radiologists and skilled support staff using the latest workflow technology. Assistance with accreditation and technologist support. Cost effective. Each relationship is crafted to meet the needs of the client. Radiologists work in a collaborative environment to produce the most accurate interpretations.
    Integrated EMR & Image Management for Orthopedics


    Merge orthopedic-specific EMR, image management and digital templating/surgical pre-planning tools work together to help you optimize workflow and provide faster care, as well as meet Meaningful Use. View this 5-minute day-in-the-life example of Merge Orthopedic solutions helping to manage patient data and images.


    AROUND THE INDUSTRY


    Who has the answers to reducing healthcare costs?
    By Mike Wokasch
    Not the government, not insurance companies, not hospital administrators. Nope. It's you, the healthcare providers. You see stuff everyday that makes no sense, is costly and takes creative rationalization to justify. You see the 10-page patient self-assessment and medical history filled out on every visit. You probably scratch your head at orders for the laundry list of diagnostic testing or the 15 prescriptions you are filling for the 86-year-old grandmother. How about the inexplicably high prices (and markup) you know the hospital, clinic or pharmacy are charging for the care being providing?
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    Providers: Be on the lookout for 'insider' fraud threats
    HealthcareInfoSecurity
    AudioBrief Healthcare organizations need to more closely monitor how staff members access patient information to minimize "insider threats" that could compromise privacy or lead to fraud, says security consultant Mac McMillan.
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    FEATURED ARTICLE
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Article: Tips for Marketing Your Orthopaedic Practice
    AAOE
    Whether you are in an academic setting, a group practice, or a solo practitioner, setting goals and developing realistic strategies will help your practice grow.

    Share on FacebookTwitterShare on LinkedinE-mail article
    read more
    How effective physician on-boarding can improve long-term retention
    Becker's Hospital Review
    Losing a physician is painful — and costly — for hospitals and health systems. The cost of replacing a physician can exceed $250,000, according to various estimates.

    Share on FacebookTwitterShare on LinkedinE-mail article
    read more
    Best places to practice: There's more to life than work!
    Medscape Today
    Life is a smorgasbord, and when it comes to selecting a practice location, today's physicians want a little of everything.

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    read more


    Are US doctors paid too much?
    Forbes
    It's a perennial favorite for op-ed screeds and cocktail party chatter: are American doctors paid too much? While many might demur from weighing in on seemingly more complicated matters such as how quickly the Fed should inflate the money supply, there likely are few Americans unwilling to express at least some opinion on doctor pay. Moreover, this is a debate that assuredly will grow more heated as a growing share of the burden of health spending gets shifted onto the backs of taxpayers.
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    Top 5 ICD-10 considerations for hospitals, large providers
    EHRIntelligence.com
    Small providers will have plenty of challenges when it comes to squeezing ICD-10 into their busy schedules, but hospitals and large providers with many physicians have their own set of troubles to worry about, and they’ll be on a much bigger scale.
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    President Barack Obama to hit the campaign trail for health law
    NPR
    AudioBrief The White House is gearing up for a massive campaign this summer that will cover all 50 states, plus Washington, D.C. to promote the support of the Affordable Care Act. And the president's legacy may hinge on whether it succeeds or fails.
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      FEATURED COMPANIES
    Improve EHR Usability, Simply Dictate
    Visit us at AAOE to learn how Emdat has helped top orthopedic groups maintain provider productivity, meet meaningful use and reduce documentation costs by as much as 50%.
    Advertise here!

    To find out how to feature your company in the AAOE eNewsletter and other advertising opportunities, Contact James DeBois at 469-420-2618.
    MORE


    Study: Patients who helped with medical choices had higher bills
    Los Angeles Times
    Many patients like having a say in their medical care. But according to a new survey, the people who say they want to take a relatively aggressive, hands-on approach may also wind up with longer hospital stays and higher bills than their peers who leave the decision making up to their doctors.
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    3 clichés to use today with your company
    Inc.
    The word "cliché" comes from back in the printing press days: Its pronunciation mimics the sound of a printer's mold striking molten metal, dating back to the 19th century. Perhaps this is why, as pointed out by Inc., Union Square Ventures partner Fred Wilson has been curating clichés on and off for almost a decade.
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    Best ways to negotiate medical bills
    Yahoo Finance
    Medical bills can be intimidating, to say the least. With so many confusing line items and multiple bills arriving from a single hospital visit, it's not always clear how costs get calculated. "There's so much outsourcing done by hospitals and often more than one entity associated with a single visit and the resulting bill," says health care advocate and nurse Michelle Katz. According to Katz, bills can be difficult to decipher because a single visit or procedure can have various "professional" and "technical" components.
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    AAOE eNews
    Colby Horton, Vice President of Publishing, 469.420.2601
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    Caitlin McNeely, Content Editor, 469.420.2692   
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