For good business reasons, many professional employers adopt policies regulating dress and appearance in their workplace. These policies can help enhance an office's public image, promote a productive work environment, comply with health...
Location-based marketing has been described as “the intersection of people, places, and media.” This evolving new capability centers around the idea of understanding your customers’ context — such as their current...
FedEx is facing drug-trafficking charges after a federal grand jury in San Francisco indicted the overnight shipping company, accusing it of conspiring to deliver prescription drugs for illegal Internet pharmacies.
Arguably the biggest obstacle in FedEx's growth path is the economic uncertainty and sluggish growth in the world economy.
Inactive email addresses are people on your email list who haven't opened, clicked, or shown any sign of life in a while. Depending on your send frequency, "a while" could be a few months or a few weeks. It's basically the point where...
Though today's increasingly inundated consumer may find static marketing wanting, they still respond reasonably well to engaging calls-to-action (CTA). However, considering the Web's transformative nature, perhaps there's a better way to generate conversions. One method...
Unless you’re selling products from underneath a large and technologically averse rock, then your small to medium-sized business is already using some sort of centralized email service provider to reach out to existing or potential...
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