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ANLA News Brief
May 26, 2010
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Association News

Economic Study Concludes: Trees Mean Jobs
from ANLA
The proposed reauthorization of a national tree-planting program will produce an estimated economic impact of $741 million over the next five years while creating more than 6,000 jobs. The report, released on May 13, 2010 by Dr. Alan Hodges of the University of Florida, joined by Dr. Charles Hall and Dr. Marco Palma at Texas A&M University, is entitled "Projected Economic Impacts of the Proposed Small Business Administration Tree Planting Program."

ANLA has launched a new web-based campaign in support of the Small Business Environmental Stewardship Assistance Act. Dr. Hodges, Dr. Hall and Dr. Palma's full report, as well as more information on H.R. 4509 and S. 3279, can be found at www.treesmeanjobs.com.
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Education Spotlight

Last Chance to Join Garden Center University Class of 2012
from ANLA
How do I increase my average ticket? How do I increase my margins? Over the past seven years, more than 250 garden center owners and managers have found the answers to these questions by participating in ANLA's Garden Center University (GCU) program. This past January, the current GCU Class of 2012 completed their first of five semesters together. Semester II will be held in San Jose in July 2010. If you were unable to attend Semester I, you still have an opportunity to join this group beginning with Semester II. This will be the last opportunity to participate in GCU until January 2012. Register today!  More
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ANLA Offers One Day Nursery and Distribution Tour at OFA Short Course
from ANLA
A one day tour for nursery and distribution professionals will be held Saturday, July 10th in Columbus, OH. The tour, developed by ANLA's nursery growing community, the Wholesale Nursery Growers of America, will visit Acorn Farms, Decker's Nursery, Willoway Nurseries' newest landscape distribution center and the Ohio State University Department of Horticulture and Crop Science. For more information visit www.anla.org/annualmeeting. To register, click here.  More
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   MasterTag Introduces Two New Nursery Tags

MasterTag introduces two new nursery tags. Available as a folding or card style tag. Large landscape photos and detailed inset of key attributes such as flower, leaf color or fruit. Text information is based on extensive consumer research. Available with or without bar code, price and D.O.R. Comprehensive variety listing.


Retail News

Retailers Prepare for Consumer Comeback
from The Seattle Times
Retailers are priming for a consumer comeback. Shoppers have started to show they're willing and able to spend more, and stores are tweaking their merchandise to accommodate them. Cashmere is making a comeback, and sellers of everything from wine to toys are seeing shoppers move away from the lowest price ranges.  More
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Premium Prices: How High Can You Go?
from Retail Customer Experience
If you were able to get 5 percent more than you're currently getting for your offering, what would that do for your bottom line? How about 10 percent? 25 percent? Some of you are feeling your throat constrict and your chest tighten as you contemplate charging 25 percent more for your offerings. The reality is that these are modest percentages in light of the premiums buyers pay for what they truly want. How much will they pay?  More
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Landscape News

Anti-leaf Blower War Goes Viral
from The San Francisco Chronicle
Love 'em or hate 'em, the battle lines have been drawn and some Californians are pressing to ban what they call "those infernal machines." Susan and Peter Kendall took up the anti-blower banner after finding health risks associated with use of the machines, as well their inability to enjoy the suburban quiet of their home when they are in use. Supporters of the machines say they make landscaping economical and easier.  More
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NEED SEASONAL WORKERS FOR YOUR FARM OR NURSERY?
Law office of Melinda A. Rubin can help your business obtain a reliable and legal labor force to meet your temporary needs for up to 10 months every year. We have over 20 years combined exp helping companies with their short term labor needs. More information, call us (631) 723-0800.

Antioch Recycled Water Project Gets $780,000 in Federal Stimulus Money
from The Contra Costa Times
A project that reuses water for landscaping at parks and green spaces throughout the city has been tapped for federal stimulus dollars. The U.S. Bureau of Reclamation awarded a nearly $781,000 contract to Delta Diablo Sanitation District as part of the American Recovery and Reinvestment Act, the agency announced last week. The bureau is part of the Department of the Interior.  More
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Distribution News

Proposed Truck Regs Would Come at a Cost
from DC Velocity
The recession may be receding into the rear view mirror, but that doesn't mean the freight community's worries are behind it. In fact, for at least one segment of the business, the worst may be yet to come. Just as the freight recovery gets under way, the nation's truckers find themselves facing a host of new challenges that could put a serious crimp in their operations. And that's a concern not just for the folks who run trucking companies, but for the folks who use their services as well.  More
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Small Business Optimism Continues to Rise
from Small Business Trends
The latest Wells Fargo/Gallup Small Business Index survey, conducted in April and released May 11, shows small-business owners' optimism is on the rise — slowly but steadily. Small-business owners in the survey had more favorable perceptions of their businesses' current financial situation and cash flow than in the prior survey, conducted in January 2010.   More
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Grower News

Garden Centers predict More Herbs and Vegetables to be Planted This Year
from The Reading Eagle
Berks County gardeners will be planting more herbs and vegetables this year, according to staff at local garden centers, keeping with a nationwide trend of growing your own. The number of backyard, or in some cases front-yard, vegetable gardens increased by more than 40 percent between 2007 and 2009, according to the National Gardening Association, a nonprofit group that promotes gardening education, and the trend is continuing in 2010.  More
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USDA Estimates E Coli, Salmonella Costs at $3.1 Billion
from CIDRAP News
The U.S. Department of Agriculture, using its recently released tool for calculating the cost of foodborne illnesses, estimated that Salmonella and Escherichia coli O157:H7 cases cost the nation about $3.13 billion a year. The USDA's Economic Research Service estimated that Salmonella infections from all sources cost about $2.65 billion per year. That is based on an estimate by the Centers for Disease Control and Prevention of almost 1.4 million Salmonella cases annually from all sources, with 415 deaths. The estimated average cost per case is $1,896.  More
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Trade Press Headlines

Consumer Buzz
from Green Profit
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Maple With Faster Fall Color
from Today's Garden Center
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New Credit Initiative May Boost Small Business Loans
from Nursery Management & Production
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View: Industry Power Shift Approaching
from Greenhouse Grower
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