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||As 2014 comes to a close, ASJA would like to wish its members, partners and other industry professionals a safe and happy holiday season.
As we reflect on the past year for the industry, we would like to provide the readers of the The ASJA Weekly with a look at the most accessed articles from the year. Our regular publication will resume Jan. 8.
How Much Do You Make?
By Minda Zetlin, ASJA
From February Issue: It's a simple question that can cause an untold amount of grief. What do you charge per hour? What’s the lowest pay you'll accept per word? Do you work for free? Why or why not? How do you calculate how much you need to reach your income goals? And are you reaching those goals? How much do you earn every year?
Tumblr for Writers
By Michael Lindgren, ASJA
From May 14: If you’re like me, the last thing you want to hear is someone telling you about some new-fangled Internet thingie that you just have to engage with, now! or you'll be left behind. Well, I'm here to tell you that Tumblr is different. Look at that face — would I lie to you? Well, anyway… Tumblr is almost comically easy to use, and I say this as an oft-cranky Luddite who is leery of any technical instruction more complex than "press the ON button." It offers ways to showcase your writing and hone your brand that are extremely efficient and visually pleasing.
The Three Biggest Sources of Ghostwriting Work
By Marcia Layton Turner, ASJA
From April 30: Any writer in search of more work knows the market for well-paying, and even not-so-well-paying writing, has dramatically shifted in the past few years. Magazines have dried up – Ladies Home Journal being the most recent example – or are now relying solely on an established stable of writers. Newspapers are struggling and were never really known for high pay. Websites and online publications in need of content are providing new opportunities, but the pay isn't always worth the work.
How to Be a Writer That Literary Agents Want
From June 17: All agents, admittedly or not, have a wish list—markers that help us determine which writers are primed for our representation. With hundreds of projects flooding our inboxes daily, writers who follow these simple guidelines can catch the eye of an agent and rise like a lotus blossom out of the slush pile. Here’s how to do it.
7 Things You Can Do to Promote Your Book As Soon As You Finish the First Draft
By Sandra Beckwith, ASJA
From Jan. 22: Authors often ask, "When should I start promoting my book?"
"Now" is usually a safe answer.
You can start as soon as you have committed to making it happen, but many authors in research and writing mode find it hard to do much else for a book.
Easy Ways to Market Yourself
By Megy Karydes
From June 25: As writers, we often don’t consider marketing our work as a way to secure new business. We file our stories and then pitch new ones. Or we write a book and we’re already working on our next one. Yet, savvy writers know that business begets business and one easy way to stay on one’s radar is by being visible.
Write Tweets People Read
By Rae Francoeur, ASJA
From July 9: What’s the secret behind a good Tweet? At this year’s ASJA conference, panelists Leslie Poston, co-author of Twitter for Dummies; New York Times social media editor Michael Roston; and BuzzFeed senior editor Jessica Misener led a fruitful discussion on ways that authors can distinguish themselves using Twitter.
Small Writers Group Nets Big Results
Theresa Sullivan Barger, ASJA
From Oct. 8: The New York Times, The Wall Street Journal, The Washington Post, FastCompany.com, Columbia Journalism Review, Family Circle, Parents, The Atlantic.com, Philanthropy, Poynter Online – these are just some of the places the bylines of our small writers group members have appeared for their first time since we started meeting 10 months ago.
Businesses Are Hiring Writers Who Specialize
By James Carberry, ASJA
From Nov. 19: Recently I asked a technology executive if businesses value writers as much as lawyers or accountants. "More so," he said.
As his comment suggests, writers are in demand today. A writer can make the difference in whether a company’s content stands out in a content-saturated market, a start-up’s business plan wins over skeptical investors or a CEO’s speech inspires and motivates employees.
Time Inc. Has a Big Problem — So Does Digital Journalism
From June 9: Time Inc., the mother of newsmagazines, was born in 1922. She survived wars and recessions, grew up to be fabulously rich by mid-century, married the media giant Warner Communications, entered the golden years as one of the largest media companies in the world, suffered a mid-life crisis at the hands of AOL, and watched Warner Music Group and Time Warner Cable (both adopted offspring) graduate into independence. But today the circle of life closes its long arc, as Time Inc. is starting over again as a pure publishing company, anxiously asking the same question it successfully answered 90 years ago: Are magazines the future?
The ASJA Weekly
Alexandra Cantor Owens, ASJA Executive Director, 212.997-0947
Colby Horton, Vice President of Publishing, 469.420.2601
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Yvette Craig, Senior Content Editor, 469.420.2641
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