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5 critical trends in marketing to women

Most marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent. Considering...

source: By Chris Holt
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Alliance for Women in Media/Alliance for Women in Media Foundation 1250 24th St NW Suite 300 Washington DC 20037 Remittance/Shipping Address: 2365 Harrodsburg Rd A325 Lexington, KY 40504 Telephone/Fax: 202.750.3664

source: AWM

With the record number of 11 acting Emmy nominations for black actors this year, the industry consensus might appear to be that African-Americans are making a breakthrough. But for Viola Davis, black actresses are still relegated...

source: Deadline

A creeping escape from the Great Recession is bolstering job prospects in every demographic slice of...


From family-friendly animated features to "Fifty Shades of Grey," meet the female directors who are making Hollywood work.

source: The Sydney Morning Herald

Jane Fonda, Reese Witherspoon, Jennifer Lopez, Viola Davis and Universal Pictures Chairman Donna Langley will be honored at "Variety's" sixth annual Power of Women luncheon as Lifetime Impact Honorees for their humanitarian efforts.

source: Variety

The White House announced that it has named its next chief technology officer. She is Megan Smith, a Google executive with decades of experience in Silicon Valley. The Obama administration named as deputy U.S. CTO, Alexander...

source: The Washington Post


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