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5 critical trends in marketing to women

Most marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent. Considering...

source: By Chris Holt
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In 1955, the Emmys recognized writers for the first time. Included in the nominees was Madelyn Pugh for "I Love Lucy." As the lone woman, she represented 5 percent of writers nominated that year. Sixty years later, with women earning the...

source: The Washington Post

Penske Media, a digital media and publishing company owned by Jay Penske, agreed to buy fashion industry trade publications, including "Women's Wear Daily," from Condé Nast. The deal, expected to close in September, also includes...

source: USA Today

Next time you're lunching with your colleagues, try this: Ask everyone their salary. You might end up dining alone in the future. Discussing money, as it is often said, is the last taboo. But that taboo, especially against revealing what we earn, has been slowly eroding....

source: The New York Times

The AWM Foundation has partnered with the National Cable & Telecommunications Association (NCTA) on a new joint student scholarship. The mission of this partnership is to assist a female college student in her studies as well as to shed a light on issues of prominence in...

source: AWM

Join us for a half day of education and networking specifically aimed at college students and recent graduates considering entering the field of STEM in media. Throughout the day, our attendees will gain insight, career advice and direct coaching from women working in...

source: AWM

As the CEO and founder of her own business consultancy, Barbara Annis has spent nearly three decades helping businesses worldwide understand that having women at the table is not just about issuing press releases and meeting quotas set by H.R., but is a bottom-line, business...

source: NBC News


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